A Company Reimagined
Project: Brand Refresh
Client: PCPS MaxHelp!
Designed Elements: logo, slogan, color palette, font selection, imagery, Google business profile, social media ads
Client: PCPS MaxHelp!
Designed Elements: logo, slogan, color palette, font selection, imagery, Google business profile, social media ads
Some customers knew the company as PCPS. Others knew it as MaxHelp. Few mistakenly called it MACHelp. To make the brand more memorable without a complete brand overhaul, I revitalized the logo from its original design by identifying its primary typeface and reducing and relocating the cursor to emphasize the letter x in Max. To increase the memorableness and strengthen word-of-mouth advertising, I introduced the slogan, "Take It To The Max". Along with a new color palette, fonts, and humorously exaggerated but relatable imagery, I encouraged that the name should always be written as PCPS MaxHelp! with the exclamation point included.
