Making Strong First Impressions
Project: Brand Development
Client: Teach & Learn Networking
Designed Elements: logo, brand tagline, color palette, font selection, imagery
Client: Teach & Learn Networking
Designed Elements: logo, brand tagline, color palette, font selection, imagery
"She took my unclear vision and transformed it into a beautiful logo that says everything I was trying to say about my business but didn’t know how to say!"
— Sam Popp, Founder
— Sam Popp, Founder
When Sam came to me to vectorize her logo, I suggested a new logo design since I realized the potential it had of being unique. After interpreting the brief and ideating a design solution for the negative connotation that the word networking can have for some people, I crafted a logo that communicates a handshake & the exchange of experiences (speech balloon) & ideas (thought bubble) that transpire at her networking events. The tagline rethinks traditional networking as an exciting event that will transform your profession and expand your horizons.
